Sabrina Carpenter PR Package

This is a full PR kit that contains a cocktail set for a Moscow Mule, the drink Sabrina Carpenter consumed while she wrote her latest album, Man's Best Friend. This PR package is a celebration of Man's Best Friend to be sent to top influencers and fans alike. As a huge fan, I had a great time writing all the copy and hiding Easter Eggs for superfans.
The box consists of an outer sleeve that slides over the box to create an explosion of color on the inside. On the front, there's a secret pop-up element where a broken heart opens to reveal a new funky-fresh design.